With the iPhone 6 and 6 Plus sales receiving an overwhelming
response during the last holiday season (that was Q4 2014), Apple's iOS
took a leap over Android in the United States for the first time in
almost three years. The last time Apple was ahead of Android in the
mobile market was in the last quarter of 2012.
No doubt the bigger screened iPhone 6 Plus has come up to be the most popular choice among buyers, followed by Samsung's Galaxy S5. Apple's overall hardware sales performance in the first two quarters of 2015 has been impressive with the iPhone tasting a phenomenal success.
Experiencing two super successful quarters at a stretch - a record-breaking 74.5 million iPhones in Q1 2015 and 61.17 million iPhones in Q2, Apple is done with what is traditionally its slowest quarter, selling 47.5 million units of the iPhone.
Coming to iPhone's first time record breaking sales since 2012, reports from the Kantar Worldpanel ComTech revealed that iOS accounted for 47.7% of all the smartphones sold during the fourth quarter of 2014, beating Android by a 0.1% margin, which made up 47.6% in the US market. Apparently a very narrow margin, this was still a significant lead, especially when it could not be ignored that even a year ago Android dominated the US market share with 50.6%, compared to iOS' 43.9%.
Carolina Milanesi, chief of research at Kantar Worldpanel ComTech stated that the sales report is indicative of the fact that Apple has the' strongest portfolio' of all. "With a range of devices available at different price points in both contract and prepay, Apple was able to take advantage of a weaker Android offering at the premium end of the market," Milanesi added.
Kantar's latest reports also show how the number of the smartphone sales increased in the favor Apple even across China and the 'big five' markets - Germany, UK, France, Italy and Spain.
Although Android in the European market was still ahead of the rest, the Kantar reports revealed that here the Android market dwindled by 3.8 percentage points to 66.1%, year on year, hinting at an overall downfall.
The 'big five' which had always carried the Nokia legacy saw a major drop down when the Windows Phone dwindled to one percentage point, occupying just a negligible 9% of sales. Earlier in 2013, Windows had witnessed a considerable growth in its sales, where in the last quarter of 2014 had to struggle, recovering to some extent in the France and Germany markets. In the U.S., Windows had dropped by half a percentage point to 3.8% of total sales, whereas in China it stands at 0.7% of all sales.
In the European markets, Apple saw its share rising by 6.2%, which was almost like occupying a quarter of the market. But it has definitely caused a breakout on the US, where the competition goes neck to neck.
Together all these, as Milanesi puts it, strongly uphold the fact that the present customer loyalty Apple's iPhone is having in the US and Europe is a 'promising' 87% one, with Samsung continuing to be the sole contender from the Android platform.
No doubt the bigger screened iPhone 6 Plus has come up to be the most popular choice among buyers, followed by Samsung's Galaxy S5. Apple's overall hardware sales performance in the first two quarters of 2015 has been impressive with the iPhone tasting a phenomenal success.
Experiencing two super successful quarters at a stretch - a record-breaking 74.5 million iPhones in Q1 2015 and 61.17 million iPhones in Q2, Apple is done with what is traditionally its slowest quarter, selling 47.5 million units of the iPhone.
Coming to iPhone's first time record breaking sales since 2012, reports from the Kantar Worldpanel ComTech revealed that iOS accounted for 47.7% of all the smartphones sold during the fourth quarter of 2014, beating Android by a 0.1% margin, which made up 47.6% in the US market. Apparently a very narrow margin, this was still a significant lead, especially when it could not be ignored that even a year ago Android dominated the US market share with 50.6%, compared to iOS' 43.9%.
Carolina Milanesi, chief of research at Kantar Worldpanel ComTech stated that the sales report is indicative of the fact that Apple has the' strongest portfolio' of all. "With a range of devices available at different price points in both contract and prepay, Apple was able to take advantage of a weaker Android offering at the premium end of the market," Milanesi added.
Kantar's latest reports also show how the number of the smartphone sales increased in the favor Apple even across China and the 'big five' markets - Germany, UK, France, Italy and Spain.
Although Android in the European market was still ahead of the rest, the Kantar reports revealed that here the Android market dwindled by 3.8 percentage points to 66.1%, year on year, hinting at an overall downfall.
The 'big five' which had always carried the Nokia legacy saw a major drop down when the Windows Phone dwindled to one percentage point, occupying just a negligible 9% of sales. Earlier in 2013, Windows had witnessed a considerable growth in its sales, where in the last quarter of 2014 had to struggle, recovering to some extent in the France and Germany markets. In the U.S., Windows had dropped by half a percentage point to 3.8% of total sales, whereas in China it stands at 0.7% of all sales.
In the European markets, Apple saw its share rising by 6.2%, which was almost like occupying a quarter of the market. But it has definitely caused a breakout on the US, where the competition goes neck to neck.
Together all these, as Milanesi puts it, strongly uphold the fact that the present customer loyalty Apple's iPhone is having in the US and Europe is a 'promising' 87% one, with Samsung continuing to be the sole contender from the Android platform.
John K Peterson is a market analytics researcher who takes special interest in writing blogs and articles on smartphone application development and other related topics. John's other interests include mobile gaming and sports.
Article Source:
http://EzineArticles.com/expert/John_K_Peterson/2032132
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