According to Mobihealth News, a report by ABI Research shows
there will be over 169 million wireless health and fitness devices
available by 2017. This largely widens the scope for companies to enter
into the health and fitness industry with a rapidly increasing level of
related hardware. A large proportion of utilised devices for fitness
will be the smartphone.
Further studies by ABI Research have estimated the sports and fitness app market alone to cross $400 million (£248.6 million) from the accumulative 1 billion health related app downloads by 2016. This suggests a strong growth and the potential increase of public participation in fitness regimes and more active lifestyles.
At the present time, smartphones are one of the most heavily used physical devices to aid fitness, however, the accuracy of the data that smartphones can gather has always been questioned. Nevertheless with the addition of external devices that can link up to your smartphone for fitness information, the quality,
consistency and speed of fitness information has been drastically improved. While the improvements continue rapid progression, companies have found ways to encourage more and more people into exercising.
No longer do fitness apps hold the image of being a chore and a waste of important leisure time. A number of recent mobile apps have utilised public attraction to gaming and fused the two together. Games like 'Zombies, Run' and 'Missile Wars' have used gaming to encourage participants to keep active. Zombies, Run created by developers Six to Start, makes running addictive through allowing your character to collect ammo, supplies, medicine and more, while you run. The idea is that the more you run, the more you collect and secure distance from the Zombies. Similarly, Missile Wars by John White, utilises mobile GPS to create a game where you can play with friends or the large online community to fire fake missiles at each other. Players then have a minute to avoid the missile explosion by running out of the virtual blast zone, resulting in a fun, innovative and unique encouragement to fitness.
Gaming is not the only external assistance to the fitness app industry. Social networks have provided a new means to show off your performance and fitness through posts and notifications the user can make on all the latest exercise endeavours. This not only makes users look impressively active but works as another drive to ensure previous times and scores are beaten, as this time all their social groups are watching.
Overall, the fitness industry seems to have just touched on the potential it possesses on the mobile app world. The future looks promising for growth and technological advancements will allow health and fitness firms with ever increasing ways to promote exercise and influence the way we stay fit.
Further studies by ABI Research have estimated the sports and fitness app market alone to cross $400 million (£248.6 million) from the accumulative 1 billion health related app downloads by 2016. This suggests a strong growth and the potential increase of public participation in fitness regimes and more active lifestyles.
At the present time, smartphones are one of the most heavily used physical devices to aid fitness, however, the accuracy of the data that smartphones can gather has always been questioned. Nevertheless with the addition of external devices that can link up to your smartphone for fitness information, the quality,
consistency and speed of fitness information has been drastically improved. While the improvements continue rapid progression, companies have found ways to encourage more and more people into exercising.
No longer do fitness apps hold the image of being a chore and a waste of important leisure time. A number of recent mobile apps have utilised public attraction to gaming and fused the two together. Games like 'Zombies, Run' and 'Missile Wars' have used gaming to encourage participants to keep active. Zombies, Run created by developers Six to Start, makes running addictive through allowing your character to collect ammo, supplies, medicine and more, while you run. The idea is that the more you run, the more you collect and secure distance from the Zombies. Similarly, Missile Wars by John White, utilises mobile GPS to create a game where you can play with friends or the large online community to fire fake missiles at each other. Players then have a minute to avoid the missile explosion by running out of the virtual blast zone, resulting in a fun, innovative and unique encouragement to fitness.
Gaming is not the only external assistance to the fitness app industry. Social networks have provided a new means to show off your performance and fitness through posts and notifications the user can make on all the latest exercise endeavours. This not only makes users look impressively active but works as another drive to ensure previous times and scores are beaten, as this time all their social groups are watching.
Overall, the fitness industry seems to have just touched on the potential it possesses on the mobile app world. The future looks promising for growth and technological advancements will allow health and fitness firms with ever increasing ways to promote exercise and influence the way we stay fit.
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