Facebook company announced late Wednesday reported strong financial results for the second quarter of 2015, showing continued success in commercials, despite the high costs are also high levels.
Facebook said that the total revenue for the quarter ended June 30 amounted to 4.04 billion US dollars, an increase of 39 percent from the same period last year, and slightly higher than analysts' expectations, who spoke about 3.99 billion US dollars.
The results come to show that the company made less profit than last year, with a decline in net income by nearly 10% to US $ 719 million, and earnings per share dropped from 30 cents to 25 cents.
With the exception of the expenses, such as the effects of income tax, Facebook reported that its earnings per share amounted to 50 cents, beating analysts' expectations for 47 cents.
In a statement, CEO Mark Zuckerberg described the previous fiscal quarter as "strong quarter". But the results also showed that the costs and expenses of Facebook ballooned by more than 80%.
It expanded Facebook during the last term to expand its business to extend the areas of non-social networking, last year Fasthozt the company "Okolos in R" Oculus VR Technologies VR for $ two billion, and accounted for application Instant Messaging famous Atsab compared to nearly $ 20 billion American.With respect to the number of users of the social networking site's Facebook, the number of active users has reached a month during the second quarter of this year 1.49 billion, an increase of 13% compared to the same period last year.
The company explained that 1.31 billion of its users arrive for the service via smart devices, an increase of 23%, and the number of active users 968 million a day during June, an increase of 17%.
Facebook hopes to get a bigger share of ad budgets that usually go for the TV. So it is working to encourage both users and advertisers to publish more online video service, in an effort to become a prominent video, such as video sharing site YouTube from Google.
The company also began to gradually include more ads on image sharing service Anstagram, acquired in 2012, with an indication that it did not even reach for any revenue from advertisements on the service.
Further out, Zuckerberg said Facebook said the process of bringing ads or advertising messages to the application and Atsab and Instant Messenger, who owned the company.
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