HTC decided to cut its workforce and focus on high-spec phones

HTC company said it plans to reduce its workforce and stop manufacturing some phones as part of its strategy to focus on high specification smart phones to compete with their counterparts of devices produced by the two companies Apple and Samsung.Chialin Chang explained, chief financial officer of the company in an interview with reporters after the HTC announcement of financial losses in the second quarter and predicted another loss for the third quarter of this year, "The labor cuts will be in all areas." And said it would be great.Chang added that cost-cutting will extend to the first quarter of next year, but declined to give further details.Although HTC has been a leader in the smart phone industry at the beginning of the emergence of these devices on the market, but observers are now convinced that it turned into a confused company, and non-competitive.Over the past few years, HTC a lot of market share, influenced by intense competition lost in the smart phone category high specification of the two Apple and Samsung, and Chinese companies in the category of low-cost phones.And this year led the company's loss of market share so far to lower its share of 51%. The announcement of the financial Khosaiha for the second quarter ended June 30 last also led to the closure of the arrow on the decrease of 1.69% compared to its value before the announcement of the results.Chang said that HTC was rely on the sale of high specification smart phones in emerging markets, such as India, where a market share of 20% of the phones that their price ranges between 250 and $ 400.For their part, analysts expressed that they are less optimistic future HTC, Marjaheen to continue to suffer over the next four quarters at least.