Alphabet .. Why Google launched this name to the new company?



Google opted Alphabet company name on the new parent company, which announced on Monday, to August 10, 2015 under the new restructuring process.

Larry Page Said , CEO of Alphabet, in his message yesterday to investors and posted on his blog that the Alphabet name carries two meanings: first, refers to the "alphabet", which is one of the most important human creations, which are the essence of the way in which reliable Google in indexing in the search engine !.

The second meaning of the name is a compound of Alfabt twofold Alpha-bet and Alpha refers to the return on investment that goes beyond any ordinary extraordinary, while the meaning of the word bet is "betting" in the Arabic language, any "bet on the extraordinary return on investment."

Larry Page said the company Alphabet is a variety of the largest companies of course, is Google. Google is the new company will be a little smaller than it is now, and that it will fall under the umbrella of "Alfabt" along with a number of other companies with a little far from the main terms of reference of Internet products.

Google looks forward  of this new step to achieve more ambitious projects, and the adoption of a long-term look, and enable entrepreneurs and distinctive companies of prosperity, investment and the expansion of the range of opportunities and resources available, and to improve transparency and supervision, and make Google better by the largest concentration, and thus improve the lives of the greatest number of people.

Larry Page concluded his letter and said: "Do not worry, we are just like you are still trying to accustomed to this new name, too."

The full text of the message Larry Page and the announcement of the new company Alfabt


Sergei and I wrote in the original message of incorporation 11 years ago that Google will not be a traditional company, Today we affirm that we are not and will never be a conventional company. As also we mentioned in the same context that maybe we create a small bets in the areas of natural to look a bit odd when compared to the current business. We struggled from the outset to achieve more and do the task and the meaning of things, including the availability of our resources.

We have a lot of things that seemed then as an act of madness, but many of those crazy projects now enjoyed by more than billion users. A good example of this is Google Maps, and YouTube, browser Chrome, and Android system. We did not stop at that, but we are still in this day we are trying to do things for others to see the craziest but we are very excited about it.

We realized a long time ago that with the passage of time companies tend to get used to doing the same matter, and only sufficient to cause gradual changes. But in the technology sector - where revolutionary ideas are sets of large future growth areas - you need to go out of the rest position and to remain in line with the nature of this sector and its nature.

Our company is doing well today, but we believe that we can make them more organized and transparent. So we decided to create a new company we call "Alphabet You" Alphabet Inc. I am happy that I manage my capacity as the chief executive, and my partner Sergei so as President.

So what is a company "Alphabet" Alphabet? Is a whole variety of the largest companies of course are the Google company. Google is the new company will be a little smaller than it is now, and that it will fall under the umbrella of "Alphabet" along with a number of other companies with a little far from the main terms of reference of Internet products.

We believe that this new step will allow us room to manage our businesses better, so we work separately and projects, especially those that are not Related together. The new structure centered around the concept of creating and running thriving companies across prominent and independent leaders. Our approach in general and supports that we have a strong executive president of the management and operation of each company, with this course, and Judy and I Sergei under the act when needed. We will strictly manage the financial allocations and make sure that each company are doing well. As we will make sure that we have a wonderful chief executive of each company, and we will determine their compensation. Moreover, we are planning with this new structure to provide separate financial reports for the fourth quarter, which will provide financial reports to Google Inc. separately from the rest of the companies that fall under the umbrella of "Olfabt".

The new structure will allow us the possibility to continue to focus more on the opportunities and extraordinary potential that we have within Google. A good example of this is the Sundar Pichai. For as long as Sundar say what I wanted to say (and better than what I wanted to say sometimes!), But as long as I enjoyed very much working together. We've actually emerged in October last year, when he took over the responsibility of engineering and production of our business and our projects in the field of Internet. For as long as we were Sergei and I are very excited about the offer full energies and potential of the company and devote. It is clear to us and to the members of the Board of Directors that it is the right time for Sundar to assume the position of CEO of Google.

I feel we are very fortunate that we have such a talented Sundar to take over management of the new Google Inc., which has been slightly reduced, and it will give me space of time so I continue to expand our aspirations. I have spent some time with Sundar help him as much as possible, and I will continue to do so. Google itself is also working on all kinds of new products, and I know that Sundar always focus on creativity - extending redefine its borders. I know it's passionate about what we can do from great strides in our core mission of organizing the world evidence. Products that have been launched recently, such as Google Photos and Google Now, depending on the education of the machine is a remarkable progress. Google also has some of the services that can be operated under completely independent brand, such as YouTube, where Susan is doing a good job and doing a great job as chief executive runs a strong sign and driving spectacular growth.

Sergei and I have serious interest in starting a new work and things. And it will include "Alfabt" also under its umbrella lab or X "X-Lab," which embraces the new efforts such as the Wing, which is our attempt in the field of superconductivity using unmanned aircraft. We are also very excited about the investment also our arms development, including Google and Google Ventures Capital, as part of the new structure.

Google Inc. will be replaced B Alphabet Inc. In the public trading in the stock market, and will be all Otomatekeya- Google shares convert the same number of shares - to Alphabet company, with the same rights and full. Google will become a wholly owned subsidiary of Alphabet. And it will continue trading the shares of our own trading on the Nasdaq under the symbol GOOGL and GOOG.

As for me and Sergei This step represents a very exciting new chapter in the life of Google - it's the birth of Alphabet. Alphabet impressed name because it means a combination of letters that make up the language, which is one of the most important human creations, which are the essence of the way in which we rely on for indexing in Google search engine! As we like it also means: Alpha-bet (where Alpha refers to the return on investment that goes beyond the familiar), which eagerly look forward to achieve it! I have to add here that we do not intend for this new company to be a large consumer brand with relevant - the whole point is that the products companies  Alphabet should be independent and development of own brands.

We are excited for:

*Achieve more ambitious things
*The adoption of a long-term look
*Enable entrepreneurs and businesses characteristic of prosperity
*Investment in the range of opportunities and resources that we see
*Improve transparency and supervision of what we do
*Google made better through greater emphasis
*As a result, we hope that we can improve the lives of the greatest number of people
*What could be better than that? No wonder we are Excited to work with everyone in the family  Alphabet. Do not worry, we are just like you are still trying to accustomed to this new name too!

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