Ad blocking software companies causing losses of billions of dollars

Expect a new report, released on Monday, would have cost programs "ad-blocking" Ad Blocking Internet companies nearly $ 22 billion worldwide, and that it will get worse in the coming years.

According to the report - which was prepared in cooperation with Adobe Irish start-up company named "Big Fire" PageFair - the ad blocking software users in the United States alone will cause companies to lose $ 20.3 billion by 2016.

The two companies collaborated to assess the current use of the programs in which the ads you see blocking Internet sites, especially those that depend entirely on advertising for funding, disaster threatening its future.

In the United States - which is one of the most important markets for advertisers - the use of ad blocking software increased by 48% from last year, reaching an average of 45 million monthly active users between the months of April / May and June / June This means, according to the report, that 16% of Internet users in the United States withheld ads through the spring and early summer of this year.

According to Adobe's report, the sites that attract young people, and public technology lovers, and the mainly visitors character of the male is the most affected by the ads blocking programs, especially video games sites, while less likely to ads blocking for visitors attending sites health, charity, and government sites.

Zaur sites referred to resort to blocking ads to deal with the large increase in advertising and to prevent the advertising of follow them through the World Wide Web net programs.

Blocking ads on smart devices on the horizon

The report pointed out that things will get worse if the trend has moved to block ads to smart hardware platforms, but so far it does not seem commonplace matter, although it is possible to do this on smart devices operating Android operating system, thanks to the application of the "Ad Block Plus" AdBlock Plus, and Addition AdBlock on the Firefox browser.

And "any feed or" operator of smart devices Apple system, the issue of blocking ads may become a real problem at the launch of the ninth version of the system that will come with support for blocking ads in the Safari browser of the company.

It is believed that if he went any or users of feed system to withhold ads, the damage that would be great, especially in the United States, where the users of this system 44% of the smartphone market, according to the company, "comScore" comScore.