What Is The Best Way To Learn SEO?

One of the most commonly asked questions regarding search engine optimization is: "What is the best way to learn SEO"? The answer I always give to this question is simple yet complex. My answer to this question is always: "It Depends".

Now before you say that my answer is not a definitive response to the question - let me explain my answer to you.
Search engine optimization by its very nature is not a black and white concept. There is a lot of gray area in the field of search engine optimization SEO.

Thus, it is only natural for people who are trying to learn SEO to be totally confused about how and what to do in relation to learning SEO because there are so many options and opportunities available for people to learn search engine optimization.

Well, let's look closer at my answer to the question what is the best way to learn SEO: "It Depends".
My answer to the question is based purely on my viewpoint of education in general and learning new subject matter.

The fact that someone is trying to learn SEO is only the current situation for the individual. The real question that is being asked is what is the best way for the individual to learn and this depends on the individual.

For example, some people learn best using visual aids while others learn more through audio aids while still others learn better from reading books.

In the end, the best way to learn almost anything is to use a combination of these methods.

However, in our society today people have very little patience, so the visual method tends to be what many people prefer because frankly it is easier to apply and use; but in my experience, the "visual" method in the long run is the least effective method for individuals to utilize for retaining and applying new information.

With this being said, the best method for learning in my opinion is reading a well-written book related to the subject matter.

The book should include visual aspects in the material to enhance the learning experience and access to an instructor for reinforcement of the material that is read or it should be written in a manner that presents the material as if the author is actually sitting with the reader and explaining the information.

Therefore, my answer "it depends" regarding the question of what is the best way to learn SEO can be summarized this way.

"The best way to learn SEO is by reading an SEO book that is well written and covers the entire realm of SEO at the level of the actual reader so that a clear understanding can be conveyed. Hence, for beginners to the intermediate level, the material should be written for readers at that level in a manner that is best for them to learn SEO, which would be different than a book written for an advance SEO reader."

The main problem with reading SEO related books is that most of the books and ebooks sadly are not well written and the information is usually written in a manner that is not designed for the reader to learn but only for the reader to apply what was read. You or no one else can learn this way. It is easy to write a book; but is very hard to write a well-written book that helps an individual learn new material.

If you want to learn SEO, you need to read a good SEO book and/or eBook that actually provides the search engine optimization material in a comprehensive manner and also provides the material in an easy to read, easy to understand, effective and easy to apply manner for real world situations.

Don't fall victim to the hype. If you want to learn SEO, it will take time. A two-day SEO workshop, SEO videos and/or SEO online classes will not help you learn SEO. You can learn to apply specific information using these methods; but you will not learn SEO.

Search engine optimization is much more than a few techniques or tips. SEO is a field of expertise, which requires a strong understanding of all aspects related to SEO before you can truly learn SEO. Thus, it will take time. Remember, Rome was not built in a day.

If you want to learn SEO, you will need to do it the old fashion way by reading and applying the material from a good SEO book and/or ebook.

Remember when you were in grade school, middle school, high school and/or college were you ever just given a CD, video, two-day workshop or other similar methods to learn a subject? No, I will guess that you learned primarily from books or material derived from a book presented by an instructor.

On this note, a well-written SEO book, by an author, that presents the material as if he or she is talking to you can be the substitute for an instructor; but you will still need to read the book and apply what you learn. This has been a time-tested method of learning for hundreds of years around the world. The method will not fail you; however, you can fail the method.

Learn SEO by reading a very good SEO book today.

You can determine the SEO book to purchase and read by carefully reviewing the promotional material for the SEO book, reading objective book reviews regarding the SEO book, comparing the prices of the various SEO books, making sure that you purchase a book that is written to actually teach SEO and finally purchase an SEO book that provides a money back guarantee in case the book does not meet your expectations.

However, remember that you should never take advantage of a money back guarantee. The author worked hard to write the book. If you actually benefited from reading the book or ebook, don't ask for a refund just because you do not want to pay for the book. Always remember that what comes around goes around. Treat people fair and be honest in your dealings with others.

Read a well-written and comprehensive SEO book or ebook.
Eric Brown
SEO Tips 4 U
[http://www.seotips4u.com]
info@seotips4u.com
Learn SEO Today

Article Source: http://EzineArticles.com/?expert=Eric_Dwayne_Brown

SEO - Google Sitemaps Explained

Once again I seem to be writing about Google. The reason Google keeps cropping up in these articles is that:
  • Google is a innovative company always coming up with new ideas to keep one step ahead of the competition.
  • Search Engines are the most important way that most webses generate new traffic.
  • Google is the most important of the Search Engines.
One of Googles latest implementations is a method of allowing web-designers and website owners to create specially formatted sitemap documents that inform and direct the Google robots. These sitemaps are a quick and easy way to keep your site constantly indexed and updated within the Google database and to ensure that all of your sites pages are crawled by the Google search engine robot. The program is called 'Google Sitemaps' and this is what Google themselves have to say about it:
Google Sitemaps is an experiment in web crawling. Using Sitemaps to inform and direct our crawlers, we hope to expand our coverage of the web and improve the time to inclusion in our index. By placing a Sitemap-formatted file on your webserver, you enable our crawlers to find out what pages are present and which have recently changed, and to crawl your site accordingly. Google Sitemaps is intended for all web site owners, from those with a single web page to companies with millions of ever-changing pages. If any of the following are true, then you may be especially interested in Google Sitemaps:
o You want Google to crawl more of your web pages.
o You want to be able to tell Google when content on your site changes.
What is a Google Sitemap?

The Sitemap protocol requires the sitemap to be present on your web-server in the form of an XML document. XML is simple code like HTML and it is used to syndicate your content to all interested parties. You may have seen it in use for syndicating weblog entries via RSS to a news-reader. In the case of Google Sitemaps, the XML document is syndicated to Google and their software uses it to ensure that the pages of your website are crawled and indexed.

Before the introduction of Google Sitemaps, website-owners had to rely on the Google robot to find all of a websites links in order to make sure that all the pages were indexed. The introduction of Google Sitemaps now gives website owners some control over this process. In additoin, the XML format of the sitemap document also gives you control over several key variables.

If we examine a very simple chunk of code from a basic Google sitemap XML document we can see the variables we now have control over.

<url><loc>URL HERE</loc><priority>1.0<
/priority><lastmod>2005-07-06T18:00:00+00:00</lastmod><changefreq>weekly</changefreq></url>
 
This part of code describes one page of a website, so a typical Google Sitemap document would contain similar chunks of code for every page contained within the website. As you can see each web page has 4 variables:

LOCATION - Simply the URL of the web page.

PRIORITY - A number from 0.0 to 1.0 allowing you to set the priority of a particular page within your website. This number is a relative setting and relates only to those pages within your site. It allows you to instruct Google to pay more attention to particular key pages within your website.

LAST MODIFIED - This tells Google when your web pages were last modified so preventing the robot from having to index pages that haven't changed since its last visit.

CHANGE FREQUENCY - This allows you to tell Google how often the content of a page is likely to change. You can set it to never, yearly, monthly, weekly, daily, hourly and always.
 
How do I create a Google Sitemap?

There are a number of ways to create a Google Sitemap document for your website.

The simplest but least controllable way is to use an online XML generator that will spider the pages in your website, and automatically create the XML file for you. With most you then have to upload the file to your web-server and inform Google of its presence. There are plenty of these scripts popping up and many of them are completely free.

The main disadvantage to using these online generators is that they need to be recreated each time you add new pages to your website. This won't be a problem for many website owners who rarely add new pages, but for those who are constantly adding new pages another approach may be better.

If you would like a little more control over the various parameters stored within your Google Sitemap XML document then a script that you configure and then upload to your web-server may be the answer for you. These are written in various scripting languages such as PHP or Perl and give you more control over your Google Sitemap. They do require some knowledge of scripting and installation to get them working which is beyond the scope of this article. Many however can be set up to run at regular intervals and not only spider your complete site and automatically generate your XML Google Sitemaps document but also upload it to the relevant place on your web-server and ping Google to tell them that the sitemap exists.

Finally you could use Googles own Sitemap generator which is a Python script and takes a little more knowledge to install and configure on your web-server. It also requires that Python 2.2 is installed on the server.

Note: These automatic Sitemap generators work by following the internal links within your website, any orphaned pages that are not linked to will not be included in your sitemap.

How do I submit my Sitemap to Google?

Whichever method you use to generate your Google Sitemaps document, you then need to submit it to Google. Most of the online generators and scripts will either do this for you or give you an option to do it once your XML document has been uploaded.

First, you should create a Google Sitemaps Account (which requires you to have a Google Account). This account enables Google to provide you with useful status and statistical information. The My Sitemaps page lets you know if there are problems with your Sitemap or with any of the URLs listed in it. Your Google Sitemaps account will also allow you to re-submit your Sitemaps document when you make changes to it.
Once your Sitemaps account is set up simply use the online forms to inform Google of the location of your new Sitemaps document and your site will soon be indexed.

Summary

Google Sitemaps give website owners the opportunity to inform Google about all the pages of their website. It should ensure that no pages are missed and also allows a certain degree of control over the relative importance of individual pages. Simply generating a Google Sitemaps document won't necessarily give you higher rankings within the search engines as you will still be competing with other websites for those top spots. Both on page Search Engine Optimisation and off-page promotion will still be essential. However, sitemaps make sure all your pages are crawled and indexed quickly by Google, and may therefore give you a competitive advantage over those websites that don't have a Google Sitemap.

Alan Cole runs http://www.pixelwave.co.uk, a one-person web design studio. His aim is to provide cost effective website design production and maintenance by offering professional web solutions that stand out from the crowd. Increasingly his work involves website promotion and Search Engine Optimisation as well as training courses on all aspects of web design and promotion.

Article Source: http://EzineArticles.com/?expert=Alan_Cole

10 Most Valuable Free Google Marketing Tools

Google has become the dominant search engine on the Internet.
It would be hard to imagine a web without Google. For that
matter, it would now be hard to imagine a world without Google.
As frightening as that may seem to many people, it is none the
less true.

For better or worst, Google has permeated into almost every aspect
of our everyday life. Being Googled is now a common expression and
an act carried out by millions of users around the world each day.

New Google products and services are coming on stream at a frightening
pace, further increasing Google's impact on our lives.

Despite this dominating presence, many people still don't realize
Google offers some excellent free marketing tools for marketers
and webmasters. Marketing tools which can prove extremely valuable
to any webmaster or marketer trying to promote their sites or
products online. Useful tools that will make your promotions
easier and much more profitable.

Don't be fooled by the 'free' label, these marketing tools
might be free but there are also valuable. One even wonders
why Google would be giving away these tools and services for
free? It probably makes good business sense in the long
run, by providing these free tools Google is fostering a
lot of company good-will and building up the Google brand
name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of
Google's good-will and snapping up these professionally run
services and marketing tools. Here's a quick run-down of
the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the webmaster.
Google Analytics gives you a daily snapshot of your web site. Google
Analytics analyzes your traffic, where it comes from and what it does
once it enters your site. You can monitor up to three sites
for free.

Google Analytics is extremely valuable in analyzing your
marketing funnel, it tracks all the steps leading up to your
sales or checkout page. Vital information for raising
your conversion rate and ROI.

You may be placed on a waiting list for this highly in
demand service from Google.

LINK http://www.google.com/analytics/

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages
are added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.

LINK https://www.google.com/webmasters/sitemaps/docs/en/about.html

Smartphone Applications and Accessories

Every other person today wishes to own a Smartphone solely because of its amazing features and services. Smartphones today indeed can solve all problems within a fraction of a second. A person owning a Smartphone always wishes to download the most unique apps so that all tasks can be easily done. Some of the applications which a Smartphone user must install in his or her phone are as follows:

• Security application
 
Every Smartphone must have a reliable security application so that it remains protected from virus and dangerous malware. A Smartphone consists of a lot of personal and confidential information like documents, presentations, files and many more. A reliable security application however fights against all the malicious apps and makes sure the phone is protected. Mostly all Android based Smartphone's are more prone to security threats. A few popular security applications are the AVG Antivirus, Lookout, Mobisecurity etc that lets you track your phone in case of phone loss on map and remotely wipe all details.

• Productivity application
 
People who want to make simple to-do lists and want to pen down their ideas can do it with the help of productivity application. Smartphone users can download the best app from the app store. Some popular apps are the Milk (task list manager) Evernote (for syncing notes) sketchbook MobileX (a drawing application) and lastly Instapaper (for internet bookmarking)

• Cloud -sync application
 
Though all phones working on iOS platform and Windows have an in-built cloud syncing, there are a few external cloud sync applications that are available for use in all kinds of smartphones. Dropbox a popular app syncs all files to the cloud across all devices. there is yet another service that lets users store all their content online. A few popular cloud-syncing apps are Funambol, OneMediaHub, SugarSync and GDocs for Android.

These were some useful applications for smartphones now let's have a look at some Smartphone accessories

• Portable chargers
 
A Smartphone requires a lot of power and for that it requires a portable charger. The battery of Smartphones generally drain faster because people carry out lots of activities with their it. People who are frequent travelers necessarily require a portable charger. A portable outlet too is required for a Smartphone to gain full power. The iGeek Large Capacity Portable Charger however lets people charge their phone and tablet wirelessly.

• Bluetooth Headsets
 
The market has different varieties of Bluetooth headsets to provide to Smartphone users. A Bluetooth headset lets people conduct conference call, discreetly check voicemails etc. A popular headset of the current trend is that of Jawbone Era.

• Pico Projectors
 
The Jawbone Era headset which is a Pico projector case lets people project presentations while travelling. Apart from this it also protects phones. Different Smartphone users can buy different Pico projectors suiting their phone. A few Smartphones however have in-built projectors which prove to be very useful.

Considering the above mentioned few applications and accessories, we see that owning a Smartphone alone is not enough as it has to have the proper applications and accessories to get along. With growing popularity of smartphones it surely has the capacity of solving all requirements of people quickly and efficiently.

The Author is a content writer who have written many blogs and articles on different categories like ways of communication, fashion, Health, Education etc. Currently she is writing for Microlifeline ( [http://www.microlifeline.net/sms/FreeSMS_MyMessage.aspx] ) a Free SMS Site

Article Source: http://EzineArticles.com/?expert=Gayatri_Radhakrishnan